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Onstar guardian shorts

15-second spots highlighting how the app helps your family

OnStar 2020 sizzle

Video Highlight Reel of OnStar's 2020 Accomplishments

OnSTAR GUARDIAN

Overview of the revolutionary new app from the leader in safety

OnStar "Horn" TV Spot

Rebranding launch spot for broadcast, online and theatrical media

Imagine Better health

Branding spot highlighting St. Vincent Hospital's unique historical ties to Arkansas, its pursuit of medical innovation, and underscoring its commitment to a patient's mind, body & spirit. NRC numbers showed the campaign elevated name recognition by 200%.

Click It or Ticket

Visual and sonic mnemonics combine to create a highly memorable message for drivers. The campaign helped move seat-belt compliance into the upper-90th percentile

Craft Banking

Creating a singular banking identity for Flagstar. Equating the handmade, knowledge-rich heritage of craftspeople with the custom, bespoke nature of the bank's  services. With significant media placement, the campaign boosted customer awareness by 50%.

Sticks with You

The consequences of drunk driving can last a lifetime. Target audiences typically saw ads featuring police officers as ineffective. This approach gives them a stronger sense of what can happen when you drink and drive.

Handmade Hospital

It takes a special touch to make kids comfortable with medical care. In raising awareness for Mercy Children's Hospital, we focused on Mercy's unique approach to making kids feel at home - even when they're in the hospital.

This Is Personal

UI Health is a hands-on hospital, serious in its mission to bring exceptional care to patients. Because their approach is so personal, their ad campaign was shot on camera phones, by their own doctors and nurses.


Hometown Partners

Hospitals can grow and still keep that neighborhood feel. When SSM Health partnered with Dean Care in Wisconsin, it was important that customers understood the long relationship the health systems shared - and that their focus is always on the patient and personal care.

Flagstar Bank

Applying the "Craft Banking" story to Flagstar's loan services, illustrating their attention to detail and customized approach to every customer.

The Kid Who Jumped First

In telling the story of Henry Ford Health System's 100th anniversary, we focused on their pioneering spirit, equating their courage to "jump first" with other game changers such as Thomas Edison and Rosa Parks.


#Heart

Henry Ford Hospital is deeply connected to the communities it serves. Telling the story of one heart patient's journey through social media underscores this fact and emphasizes the warm relationship the hospital shares with its neighbors.

Heart-shaped Pizza

Hungry Howie's ran this spot in social, digital and broadcast channels - a first for the brand. Stop-motion animation and whimsical visuals drive the "love" message at the heart of this Valentine's Day promotion.

LiveUp

This Emmy-Award-winning spot introduced Mercy Medical Center's new LiveUp brand to Iowans. The ad follows a path through the many patient/caregiver relationships that drive the hospital's unique place in Des Moines.

It's Not just about me

Mercy Medical Center expanded its LiveUp branding to shine a light on the way they see their heart patients. Choosing an atypical story that drives home what a patient considers when choosing a hospital.

Future's worth fighting for

Valley Children's Hospital takes a different approach to treating its patients. Kids deserve to be kids - this is health care that lets them be just that.

Futures Worth Fighting For

Valley Children's Hospital sees beyond "patients" to the vibrant young lives they help heal. In telling the story of their heart specialists, it was important to show the perspectives of those kids - and their families. 

Dean Care

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