experience

Senior Copywriter, 2017 - present

Creative lead for the OnStar account

Concepting and creation of new brand

Style guide rules and execution of tactics and deliverables

Creative Director, 2014-2017

Creative lead for health care, energy, QSR, banking and government accounts

Clients include Consumers Energy, SSM Health, Flagstar Bank, Mercy Medical Center, Chik-fil-A, CHI St. Vincent, Hungry Howies, UI Health and Chrysler

Manage and develop team of art directors, designers and copywriters  

Creative Director, 2014

Healthcare, automotive, information, and retail accounts

Clients included Pfizer, Regeneron, Takeda, Allergan, Merck, Elsevier, Honda, and FordDirect

Manager and mentor to design, content, instructional design and production professionals  

Associate Creative Director, 2013 – 2014

Clients included The Henry Ford Museum, General Dynamics, William Paid, Burns & Wilcox,  HealthPlus, Soaring Eagle Casino, and the City of Birmingham, MI

Integrated campaigns, with an emphasis on digital media

Manager and mentor to creative staff   

Creative Director, 2004 – 2013

Campaigns and engagement programs for clients that include Novartis, Lowes, Pfizer, Bausch & Lomb, BMW, and Kraft

Brand identity, sales force engagement, CRM, consumer marketing, and training

Focus on B2B, consumer, social, digital, and internal communications 

Product Manager, 2000 – 2004

Creator, manager, and marketer of world-class information products