Content Manager, 2023 - 2026
Developed targeted marketing ads, thought-leadership content, and PR, elevating Cision share of voice to 7%
Originated social-media advocacy program for internal stakeholders, raising participation to 22%
Concepted and created original SME video and podcast content to drive brand distinction and engagement
Drove integrated product campaigns and sponsored content with Payments Dive, PYMNTS, Javelin, and others
Senior Copywriter, 2017 - present
Creative lead for the OnStar account
Concepting and creation of new brand
Style guide rules and execution of tactics and deliverables
Creative Director, 2014-2017
Creative lead for health care, energy, QSR, banking and government accounts
Clients include Consumers Energy, SSM Health, Flagstar Bank, Mercy Medical Center, Chik-fil-A, CHI St. Vincent, Hungry Howies, UI Health and Chrysler
Manage and develop team of art directors, designers and copywriters
Creative Director, 2004 – 2014
Campaigns and engagement programs for clients that include Novartis, Lowes, Pfizer, Bausch & Lomb, BMW, and Kraft
Brand identity, sales force engagement, CRM, consumer marketing, and training
Focus on B2B, consumer, social, digital, and internal communications
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